Fossil Watches

Zodiac was a Swiss brand that had been operating since 1882 when Fossil acquired it in 2001 to give them a higher end brand. In its earlier days, Fossil watches were known for their mid 50's era designs and low entry price. They later branched into the sale of leather goods and other accessories in the 90's. Fossil's desire to establish a Swiss presence led to the purchase of the Zodiac Watch brand and a complete retooling of that line to reflect a retro modern 70's style in a higher end watch. The 2004 purchase of Michele Watch completed the cycle by offering a high-end Swiss watch with a designer flair.

Source: Wikipedia